Employing an internet lead generation service is the optimum means of obtaining a mortgage lead. As a mortgage broker, you could search through public records to find leads, but utilizing a company whose primary function is lead generation will bring a greater chance of locating successful leads. The responsibility of determining the value of the lead is still up to you, however. An understanding of the procedures of the company you choose is helpful in assessing the quality of the leads they provide. The best approach is to call the service you are considering and speak with a sales agent or a customer service representative. Ask the agent to describe their process for obtaining a top mortgage lead. » Read more: Finding a Suitable Mortgage Lead Generation Service