Find out first if their leads are generated by a website owned by the service itself. Leads obtained by this method are usually current and of a higher quality. But if the company’s leads come from an outside source, find another provider that does generate its own leads. Leads from an outside company might have been already been contacted by dozens of mortgage companies. You may end up calling overused leads where the prospect clearly lets you know many others have already called; this is why it’s important to obtain up-to-date, fresh leads.

Find out also if the company offers inducements to prospects to provide personal information. The individual may have been only interested in getting a free gift, not in obtaining financing.

Also pay attention to the treatment you receive as a customer from the company. If the agents are brusque or discourteous to you, they probably have not developed effective strategies to attract viable leads either.

So finding out the source and the currentness of the leads procured by the service will aid you in achieving success as a mortgage broker. In summary, the lead generation company you employ should manage its own lead generation sites and it should be a service with which it is pleasant and easy to do business.

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